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Turnaround
Mr. Rojas provides interim executive services, taking over
the decision-making process of a
company and leading it back to stability. Mr. Rojas’ network of contacts
provides him with immediate access to experienced professionals with functional
expertise in marketing, sales, IT, operations and technology. Among the areas
addressed by Mr. Rojas during turnaround assignments are:
- Assessing the adequacy of operating and financial controls
present in the company;
- Revamping such controls as necessary to provide management
the appropriate tools to do their jobs;
- Measuring company’s existing market share and ascertaining
the available market share accessible by the company;
- Establishing a business plan that utilizes existing products
and available capital;
- Improving creditor/vendor relationships through transparent
communication and reporting of results;
- Implementing an action plan to diminish operating and
financial losses and conserve cash;
- Restructuring the business to capitalize on profitable
products, in-house talent, infrastructure and capital strength.
Rationalizing existing inventory and fixed assets to the
new business plan;
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